EcoSoft is a big water purification products retailer/producer now operating in 46 countries around the world producing at least 5 new product lines for the market each year. The main challenge was to digitalize most of the processes in the company, which we gladly accepted.
- connect dealers and EcoSoft, giving them the latest updates and the ability to manage orders within the platform;
- acquisition of new users throughout the platform and engagement with current users by both the ability to check their water quality and order products online;
- internal management system for client monitoring through multiple channels and report to provide the best service support for clients, which is the main monetization scheme of the company.
One of the main problems of the company was the high cost of the new customers acquisition. It was equal to the first purchase cost usually. Understanding such a tight corner, our team has come up with the following solution. We suggested the creation of a mobile application with an indirect sales point - the initial purpose of the App was to give a person a way to check the water contamination level by in a way as simple as checking on the map. The areas usually already had the analysis before or there was a suggestion to invite the expert if there was no data on chosen location in the system. The App showed the water analysis provision in the simplest way and when the water was of a bad quality it showed the button: Clean your water! with a further step for the purchase. The price of the Install went to $0.03 and the conversion of the new users into customers went to 50% of installs.
A big digital complex of a several applications both on the web and mobile: an e-commerce website, corporate vendor platform, iOS and Android applications and a landing pages network. Improved communication channels with all players, a big content platform for both customers and vendors, reporting systems and forecasting of future orders and a mobile application to acquire and further engage with the users in the most convenient way.
