Terminal Epicenter
40+
page concepts
930+
Hours of development
9
Experts team
25
Crazy ideas
Project goal
Epicentr-K is one of the biggest retailers in Eastern Europe, having 50+ their own trademarks, 200K products in each of 43 hypermarkets with 400+ million purchases a year. With such numbers Epicentr has faced one of the most important tasks: how to make this experience for the customers more engaging and easy offline, when there are 1+ million square meters of the hypermarkets in the country

Touch ID and all about it

Working on a kiosk solution is always an interesting experience, as the approaches are completely different from usual web or mobile design and development - we were working with a fully functional web interface, yet crafted for different digital usage level users to click with just fingers. We have worked through a lot of concepts and testing to get the most of the app and it’s usability.

Main tasks

Create the ability to show the customer the full variety of products available in the network and not only in the particular facility. Design an easier and faster customer experience. Offer the fullest informational catalog capabilities on the spot. Provide additional tasks and workload for the consultants in the markets

LENAL move

Acknowledging the challenge our Client have faced we have come up with a suggestion to create a specific terminal system in the stores for easier navigation in the market and throughout the catalog.
Ui Elements
ShowWindow module - unique and convenient rubrics creator with an ability to swipe all of the content. It allows to place any ideas of the marketing team and group the products without being dependant on the ERP system or DataBase structure - full freedom and happiness for marketing guys.
HOW DOES
IT WORK
Catalog module - one of the main modules in the project operating in the huge amount of the retailer’s SKUs. Had to be simple and easy, not making the user feel he/she has to figure out how to find anything on it, yet extremely functional in order to guide users through everything the store has to offer.
Cart module - allowing the users to create an order in the terminal and then just wait for the store people to collect it and get ready to go. Yet, the main task would be that the purchase itself has to be extremely natural, so the users won’t need any help when filling it in
Search module - crafted specifically for the Touch ID screen, working without the page reload using Ajax technology. We have created the keyboard ourselves convenient to use on such screen
Compare module - allows users to compare the products in a convenient way displaying goods and their characteristics.
What else did we do?
1
Full catalog capabilities with complete technical descriptions of each item including photos & videos and it’s availability in any of the hypermarkets of the network with advanced search and filtering engine
2
Highload architecture of the project that ensured that the platform handles 500K SKUs, with 50TB of data added/day and 95K hits generated by the content managers each day
3
Ordering experience where a customer can choose all the needed goods using the terminal, print the receipt and wait for the consultants to collect the purchase for him and bring to the checkout
4
Map helper for the client to find the product location in the hypermarket and see what is
5
Remote terminal performance monitoring 24/7 system
6
Content adding panel creation for the 1,000 content writers to work with it every day the fastest way to get there

Touch ID and all about it

Working on a kiosk solution is always an interesting experience, as the approaches are completely different from usual web or mobile design and development - we were working with a fully functional web interface, yet crafted for different digital usage level users to click with just fingers. We have worked through a lot of concepts and testing to get the most of the app and it’s usability.
Creating this approach to service provision was quite innovative for the market and got lots of positive feedback on the Ukrainian e-commerce scene.
Team
The result
Epicenter-K became the very first player on Ukrainian market to implement such practice into the customer experience, which allowed him to boost in front of competitors on the service quality frontier. Processes and resources optimisation along with a new interaction with the customers using the latest technologies have brought a new breath into the offline retail business
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